The first London Bookcrits «

So me and my creative partner in crime mr Neil Ritson traveled down to London for our first 6 bookcrits ever. We were over excited about the 6 agencies that we got on our list, definitely 6 creative top agencies where it would be a privilege to work for. We started of with bad luck on Monday…Mother cancelled..although we felt that one coming because they already said they were pressed with time…but hey..that’s the business. the second one on the list was Wieden+Kennedy. We were (read; i was) super nervous for our first crit and especially after a nerve wrecking first day in London, walking around with all our stuff for 3 days on our backs, traveling from place to place, we took out the deodorant and got ourselves together. The critt went down really well, and got some useful feedback on our work. Although we didn’t got the time to let it all sink in because we were back on the street….with no place to sleep. We were supposed to stay at a friend of Neil..but no reply when we tried to contact him. After a lot of calling and emailing we finally got a place to sleep(no, not the gutter) and got some time to relax and focus on the following two days. Day 2 was also my birthday, 19 may. We visited SaatchiX and Ogilvy and spoke to some inspiring creatives and got some good opinions on our book. At Saatchi we even got a live-brief to take home with us. That night we stayed at that apartment of Neils mate after all. And it was nice to have a icecold/steaming hot shower and a kitchen to cook some food. the Sainsbury’s pizza went down really well… the last day of our Londontrip was all about WCRS and Grey. After a revised cancellation from WCRS (luckily we were stubborn) we got in and had on of our best crits. A lot of information to take in and its amazing how fascinating 30 minutes can be. Unfortunately the last one, Grey, got cancelled while we were in the reception hall waiting…but hey! that’s life! We can look back at 3 inspiring days with awesome experiences and we started our first of i-don’t-know-how-many-yet-to-come bookcrits with a positive feeling. Were eager to start our final year and get better and better and keep showing our work at professionals and learn from it all.

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